I think many would agree that communication is the key to our professional and personal success. If we communicate effectively, then expectations are noted, processes are created and action is begun. However, if we do not communicate effectively, it is easy for goals to be missed, feelings to be hurt and most importantly, a brand damaged. Since we know that a brand is the perception of who you are, ineffective communication can play a larger role in our lives than we would expect.

A friend told me about an incident that happened recently to him. After he taught a training class, he was speaking with a colleague and people just walked up and asked their questions with no regard for the conversation that was going on.  They just interrupted the conversation. As the two attempted to continue their conversation, another (very new) employee walked up to my friend, who is considered an expert in his department and told him that he knew nothing and was doing everything wrong. She went on to say that she would no longer be asking the subject expert questions, but relying on someone who is knowledgeable. but not an expert. Now, in that scenario, we have two communication issues. The first is the fact that there was no regard for the conversation that my friend and his colleague was having. That immediately shows a lack of respect as well as only a concern about self. Second, there is a better way to speak to someone and if you’re not sure how, the best solution is to pause before you open your mouth. The first set of people will simply be considered rude and green in their roles. The second person has more permanently damaged her brand. Now, when the expert sees or considers her for other projects, he will remember this incident. He will consider her inexperienced, unprofessional and not worthy of his placing any expectations on her. She has possibly sabotaged herself, in regard to her growth in her work environment.

These two incidents show how your brand can quickly be damaged through ineffective communication. You work hard at developing and defining your personal brand. Don’t let  a few inadvertent statements reverse your hard work. Today, take a second and review your communication skills. Are they as strong as you think they are? How do others react to your communication tactics? Are you destroying your brand through what may be perceived as ineffective communication?

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