I recently read an article discussing the art of the elevator speech and I began to wonder when was the last time I revamped my elevator speech. So, I’ll ask you, when was the last time you thought about your elevator speech? For clarity, an elevator speech is your description of who you are or what your company does. It should be short and to the point. A strong elevator speech should be between 30 seconds and two minutes and is just enough information to intrigue the listener.

Now, for a long time, most have believed that your elevator speech should be sing-songy and salesy, but that is exactly what you don’t want it to be. Nowadays, everybody thinks that someone is trying to sell them and have learned to stop listening as soon as they think they are being targeted. To avoid that as you present your elevator speech, you want to immediately catch their attention. You need a hook and a catch. Just a quick line to cause the listener to question the statement and engage in further conversation. What do you do that can be intriguing to the listener? For example, an IT analyst may say “I cause your thoughts to become a reality.” Once the listener asks, “How so?”, you then move on to the catch. “I evaluate and solve your technical problems, while helping you to better understand (and love) your device.”

An elevator speech is not the tool used to sell, it is the tool used to engage. You have a brand because you solve a problem. By effectively using an elevator speech, you quickly explain what problem you (or your company) solves and then, easily begin a networking conversation. Regardless of your stage in your personal and professional life, you need an elevator speech. Take a few minutes and think about yours. I bet you’ll use it sooner than you think.

Let me know how it goes. I’d love to hear about your fabulous elevator speech.